An influencer is someone in your niche or industry with sway over your target audience.
- Influencers have specialized knowledge,
- authority or insight into a specific subject.
- Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.
- 85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were effective.
An influencer assists companies in “influencer marketing,” a form of advertising that builds brand authority on the back of another person’s reputation.